Packaging is an important element of a product’s overall design and appeal. As with other industries, the cosmetic industry recognizes the significance of packaging in how customers will respond to their products. One of the in-demand products in the industry are lip balms. These products are usually used for soothing and protecting dry lips. They can also be tinted to improve the natural color of the lips and moisturize them.
Before lip balms are distributed in different channels they are packed in a box to protect them and improve their overall appeal. Lip balm boxes can make a difference in the visibility of the main product.
They can influence customers’ perception. This makes it important to come up with a suitable design and style that can truly grab attention. When designing your boxes for lip balms, consider the following:
Pick the Right Size
It is imperative to pick the right box size based on the lip balm’s dimensions. Oversized or undersized boxes may not be able to provide the protection expected of them during shipping and transportation. Lip balms are delicate and they can only be protected when packed in the right box size.
Avoid Complicated Box Designs
Boxes can be customized in order to gain a positive perception and response from customers. That is why you must not exaggerate the design of your box or make it complicated. Focus on designing your boxes in a way that they communicate the message of your brand in a clear way. You can play with colors but be decisive on the particular text and image you want to go into the box design. The most important thing is your box catches attention and tells people why they should buy your product. Make sure your lip balm boxes present what is truly inside.
Choose a Unique Design
Come up with a design that can impress customers and heighten their curiosity. Add something unique that they might not have seen before. It can be anything from the box style, fonts to images. Create a design that is different from your competitors so that customers will recognize your product and brand.
Focus on Sustainability
These days, eco-friendly packaging can make a positive impact. People will easily notice if your packaging is recyclable and reusable. Thus, make sure you choose box materials that can be recycled so that people will find more value in your offers than just the main product itself.